WASHINGTON -- Denouncing President Obama as an “elitist hypocrite,” the National Rifle Assn. released a new video attacking the president for opposing universal armed guards in schools while his own daughters are protected by the Secret Service.

“Are the president’s kids more important than yours?” the ad asks, “Then why is he skeptical of putting armed security in schools, when his kids are protected by armed guards in their school?”

NRA Executive Vice President Wayne LaPierre, during the organization’s controversial response to the shootings in Newtown, Conn., called for armed guards to protect students in schools nationwide, and previewed the organization’s line of attack against the president.

“We care about our president, so we protect him with armed Secret Service agents. Members of Congress work in offices surrounded by Capitol police officers,” LaPierre said in December. “Yet when it comes to our most beloved, innocent and vulnerable members of the American family, our children, we as a society leave them every day utterly defenseless. And the monsters and the predators of the world know it and exploit it. That must change now.”